  
    Helping you explain the 
    
      good.
      bad.
      hard.
      complex.
      new.
      exciting.
      difficult.
      different.
      confronting.
      challenging.
      unfamiliar.
      big picture.
      unimaginable.
    
  

Explain Co is the communication & design practice of Amy Maynard.

I’m a trusted communications specialist and business partner with twelve years’ experience in communications, change management, marketing and design – a majority of this time spent working for global, ASX listed organisations including Flight Centre Travel Group and Rio Tinto. View my profile.

Services & Expertise

Communications strategy

Internal and external communication analysis, strategy and plans

Channel analysis and strategy

Audience segmentation and persona development

Employer brand and recruitment marketing campaigns

Corporate Vision, Values and Customer / Employee Value Proposition (CVP & EVP) development

Thought leadership campaigns

Copywriting and content development

Key message development

Content creation – website content, blogs, articles, white papers, reports, case studies, ads, direct mail and eDMs

Script development and speech writing

Editing and publication management including annual reports

Profiles, CVs and thought leadership content

Change management

Internal communication and change plans

Project / campaign branding and asset development

Collateral and project asset development – eDMs, toolkits, handbooks, training packages, FAQs, fact sheets, microsites and internal social media content

Stakeholder mapping and message development

Journey mapping

Coordinating surveys, interviews and focus groups (internal coordination and supplier management)

Visual communication

Illustration

Infographics, models and graphs

Animations and explanation videos

Presentation design

L&D and instructional design

Graphic design

Print design and production management – brochures, stationery, reports, tenders, submissions, newsletters, magazines, catalogues, ads, merchandise, packaging, signage, livery and wayfinding

Digital design – eDMs, website and social media graphics, animations and ads, UX/UI design for websites, apps and intranets

Supplier and agency management

Brand identity design

Logo and brand identity design, redesign and refreshes

Developing visual and tone of voice guidelines

Corporate template development and rollout (Microsoft 365 and Google Workspace / G Suite environments)

Digital Asset Management (DAM) solution implementation

Helping you explain the good. bad. hard. complex. new. exciting. difficult. different. confronting. challenging. unfamiliar. big picture. unimaginable.